Year
2024
Client
Second Bind
Category
Branding & Digital Development
Budget
Undisclosed
Industry
Sustainability & Waste Management
Framework
Framer, Figma, Adobe Creative Suite, Cal.com, Checkout.com
Team Members
UI Designer, UX Reserchers, Brand Designer
Timeline
2 months
Project Overview
Second Bind launched a user-friendly tree planting service to empower individuals and communities to contribute to urban forestry. The project aimed to simplify the tree planting process while educating users about environmental impact.
Background
With increasing urbanization and climate change concerns, Second Bind identified a need for accessible, community-driven reforestation efforts. They sought to create a platform that would make tree planting easy, educational, and impactful.
Challenges
With increasing urbanization and climate change concerns, Second Bind identified a need for accessible, community-driven reforestation efforts. They sought to create a platform that would make tree planting easy, educational, and impactful.
Solutions
With increasing urbanization and climate change concerns, Second Bind identified a need for accessible, community-driven reforestation efforts. They sought to create a platform that would make tree planting easy, educational, and impactful.
User Interview
➤ How has Second Bind's tree planting service affected your community?
"It transformed a barren area into a thriving community forest. Now it's a haven for birds and a beloved gathering spot."
✔
95%
"Second Bind exceeded my expectations. My oak tree symbolizes my commitment to a greener future."
✗
5%
"I wish there were more exotic tree options available."
Market Research
➤ What motivates individuals to participate in urban tree planting initiatives?
Building Blocks
❝ Let's Make Our Lives Greener ❞
• 3 Stages
Stage 1
Tree Selection: Curated region-specific tree options for optimal growth and impact.
Stage 2
Planting Experience: Developed an immersive, user-friendly planting plan interface.
Stage 3
Impact Visualization: Created real-time metrics to showcase environmental contributions.
✦ The Results
Environmental Impact
Over 30,000 trees saved, contributing to significant improvements in air quality and water absorption.
Community Engagement
Transformed barren areas into thriving community forests, fostering local biodiversity and social gathering spaces.
Future Outlook
Second Bind plans to expand its tree planting service to more regions, introducing a wider variety of tree species. Future developments include a mobile app for tree care tips and progress tracking.
Client Collaboration
Close collaboration with environmental scientists and local communities ensured that the tree planting initiatives were tailored to each region's specific needs and ecosystem requirements.
Conclusion
Second Bind's tree planting service has successfully made urban forestry accessible to the masses, creating tangible environmental impact and fostering community engagement in sustainability efforts
