Year
2023
Client
Textbooks for Change
Category
Brand Development, Sustainability, Education
Budget
Undisclosed
Industry
Education, Recycling, Social Enterprise
Framework
Custom CMS, Logistics Management System, Social Media Platforms
Team Members
Brand Strategists, Web Developers, UX Designers, Logistics Specialists, Content Creators
Timeline
8 months
Project Overview
Textbooks for Change aimed to create a comprehensive brand and service platform to revolutionize textbook recycling and distribution across Ontario. The project involved developing a strong brand identity, implementing a city-specific CMS, and creating an efficient book donation and pickup service.
Background
Recognizing the dual challenges of textbook affordability and waste in higher education, Textbooks for Change sought to create a sustainable solution that would benefit students in North America and Africa. The organization needed a robust system to manage donations across Ontario and effectively distribute books to those in need.
Challenges
Recognizing the dual challenges of textbook affordability and waste in higher education, Textbooks for Change sought to create a sustainable solution that would benefit students in North America and Africa. The organization needed a robust system to manage donations across Ontario and effectively distribute books to those in need.
Solutions
Recognizing the dual challenges of textbook affordability and waste in higher education, Textbooks for Change sought to create a sustainable solution that would benefit students in North America and Africa. The organization needed a robust system to manage donations across Ontario and effectively distribute books to those in need.
User Interview
➤ How has Textbooks for Change affected your approach to used textbooks?
It's completely changed my perspective. Instead of letting my old textbooks gather dust, I can now easily donate them and know they're making a real difference in someone's education.
✔
95%
"Textbooks for Change makes it incredibly easy to donate and contribute to global education."
✗
5%
"I wish they could expand their pickup services to more rural areas."
Market Research
➤ What motivates students to donate their used textbooks?
Building Blocks
❝ Unlocking Knowledge, Empowering Futures ❞
• 3 Stages
Stage 1
Brand Development: Created a cohesive brand identity focusing on education, sustainability, and global impact.
Stage 2
CMS and Logistics Implementation: Developed a custom CMS for city-specific donation management and an efficient pickup system.
Stage 3
Impact Visualization and Education: Implemented strategies to showcase the journey and impact of donated textbooks.
✦ The Results
Environmental Impact
Over 1 million textbooks collected and redistributed, significantly reducing waste and promoting sustainable education practices
Global Education Support
50% of collected textbooks donated to partner campus libraries in Africa, enhancing educational resources for thousands of students.
Future Outlook
Textbooks for Change plans to expand its services beyond Ontario, potentially reaching other provinces and international markets. Future developments include a mobile app for donation tracking and a virtual library system for digital textbook sharing.
Client Collaboration
Close collaboration with university partners and logistics experts ensured that the donation process was efficient and aligned with the needs of both donors and recipients. Regular feedback sessions helped refine the CMS and pickup services.
Conclusion
Textbooks for Change has successfully transformed the landscape of textbook recycling and distribution. By creating a strong brand identity, implementing an efficient donation system, and showcasing the impact of their work, they have not only diverted thousands of books from landfills but also made a significant contribution to global education access.
